NARUTOP99, the franchise's first-ever global character popularity poll, ran from December 2022 to January 2023 and pulled in roughly 4.6 million votes worldwide. Minato Namikaze took the top spot, but the real story was Itachi Uchiha's finish in 2nd place — a character who spends most of the series as a presumed villain, out-polling nearly everyone else in the cast years after his final arc aired.

This G.E.M. Series figure leans into that reappraisal, posing Itachi relaxed and seated rather than mid-battle. It's a palm-sized piece built for a shelf rather than a battle diorama.